Green Mountain Digital Appoints
Brendan Cahill President and CEO

North America’s leading digital publisher of nature and wildlife apps
appoints publishing veteran to Board

WOODSTOCK, VT (November 22, 2011) The Green Mountain Digital Board of Directors announced today that Brendan Cahill has joined as President, and will become CEO effective January 1. Cahill joins the Board of Directors in December. David Roberts, the current Chairman, CEO, and President, will retain the position of Chairman and continue to play an active role in the company’s pursuit of strategic opportunities.

As president and CEO of Green Mountain Digital, Cahill will focus on expanding the successful line of award-winning apps and launching new initiatives in the nature and wildlife categories.

Cahill joins Green Mountain Digital from Open Road Integrated Media, Inc., the New York-based digital publishing firm founded in 2009 and backed by venture capital investments from Kohlberg Ventures, Azure Capital, and Golden Seeds. He led the acquisition and publication of over 1,500 ebook titles as Vice President and Publisher. Previously Cahill had been a strategy consultant at the Boston Consulting Group, and was a ten-year veteran of traditional book publishing as an editor at Penguin Group USA, Grove/Atlantic, Inc., and Running Press. Cahill is an MBA graduate of the Wharton School of the University of Pennsylvania, and was recently named to the Board of Trustees of the University of Pennsylvania Press.

“Cahill’s appointment as president and CEO is testimony to his extraordinary record of achievement,” said David Roberts, board chairman.  “He understands the potential of our company and what actions need to be taken every day to achieve those goals. The board and I are very excited that he will be totally dedicated to focusing on strong performance on behalf of our employees, our customers and our investors.”

“The rapidly changing publishing world requires leadership with relevant experience and a keen understanding of digital publishing, content and its potential,” said Andrew Stewart, founder and board member. “Along with his natural instinct for marketing, Cahill has communication skills rarely found in the leader of a young company.  I am very proud of what Green Mountain Digital has accomplished to date and tremendously enthusiastic about our future under Brendan’s leadership.” 

“I’m thrilled to be joining Green Mountain Digital at this pivotal time in its evolution,” said Brendan Cahill, president.  “With the advent of new mobile capabilities and emerging social media platforms, I believe that Green Mountain Digital’s innovative transmedia products are key to bringing new digital experiences to anyone who loves the outdoors.”

About Green Mountain Digital

Green Mountain Digital is an innovative digital media publisher and the mobile apps market leader in nature and wildlife. Green Mountain Digital was created in 2009 in Woodstock, VT. The company has designed and published more than 30 mobile apps across Apple iOS and Google Android, and other mobile operating systems.  The company is in partnership with the National Audubon Society and Orvis brands.  www.greenmountaindigital.com

For more information marketing@greenmtd.com